Without Compromise

Sol Werdiger, the billionaire owner of the youth sports apparel brand Outerwear, exemplifies a remarkable dedication to his Jewish observance.

During his NFL license's inaugural year at the Super Bowl in Arizona, Sol faced a Shabbat conflict with a mandatory NFL event two miles from his hotel. Unwavering, Sol attended morning prayers, then walked the scorching Arizona streets to the event. Despite offers of rides, Sol politely declined, steadfast in his commitment to Shabbat.

This dedication did not go unnoticed. NFL Commissioner Roger Goodell personally acknowledged Sol's remarkable commitment, expressing admiration for his steadfastness.

The subsequent year, the league proactively reached out to Sol, ensuring that their events aligned with his Shabbat observance, a clear sign of respect and accommodation for his religious convictions. The NFL now hosts this event each year at whichever hotel Sol stays at.

Sol Werdiger's story is a testament to the power of unwavering commitment to one's beliefs. His dedication to Shabbat and consistent observance of Jewish practices has only earned him deep respect resulting in many new opportunities. Today the executives know to ask Sol where he will be staying if they want to know in advance where the Saturday license holder’s brunch will be on Superbowl weekend.